HFD Marketing is your internet sales group.  Specializing in marketing, sales, and promotion of manufacturers products and dealers via the internet.  We are manufacturer specific, and we focus is on driving traffic and creating internet sales for our clients.  We encourage manufacturers to promote their dealers online and we promote the manufacturers as well.  The purpose is to reach those customers that might not have a dealer close, or prefer to shop online to avoid the hassle of going to the store.  The majority of all internet sales are customers without access to the product.  It is a market that we can now help manufacturers reached.  Your dealers are not losing sales, these are sales that they never had. In fact customers can to a manufacturer's web site and learn about dealers they didn't realize existed, get off the internet and go visit that dealer. We are now sending the manufacturer's dealers new sales and reoccurring sales that previously did not exist.  It is a win, win for everyone.  We have recently partnered with Rhino Group one of the biggest website developers of the outdoor industry.  They are the developers of Huntingnet.com, and also handle a large majority of the websites connected to major outdoor industry television shows.  They will be developing any website we might need built for our manufacturer client base.  

Quick Facts:

• Internet spending is growing over 20% annually.
• Largest growing sector in Retail sales.
• Very viable channel of distribution that should be incorporated into traditional sales strategies.
• We sell to those searching online for a specific product. These sales are missed entirely by manufacturers with no online retail sales channels(that is where we come in).
• Our target customers do not shop prices between Internet and Brick-and-Mortar dealers.
• Our customers generally do not have these products available to them locally or have little to no exposure to the brands in the product category.
• Internet sales and Marketing brings products and customers together AND builds brand awareness without affecting Brick-and-Mortar dealers.
• Our Internet Sales do NOT compete on price.
• Our competitive advantages are offering the widest selection, highest value, and best service - not the lowest price.
• Our prices are usually at MAP or higher plus the customer has to pay shipping as well.
• The over all cost of the goods at are often higher than Brick-and-Mortar stores because of the shipping.

Ken Killen

Max Davis